While we work extensively with TV news channels and newspapers, we see news as a domain in itself, rather than just a genre within various domains. This perspective stems from the unique requirements of the news business, especially in today's age of digital news proliferation and challenges associated with fake news.

Our works in the news domain focuses on both editorial and marketing aspects of the business. We have undertaken strategic projects in a wide range of areas such as new product launch strategy, brand architecture and editorial planning.