The success of Chhaava reaffirms the growing trend of films rooted in regional pride performing well at the box office. But is this potential limited to stories from the state of Maharashtra alone?
This case study, for the new Mountain Dew commercial launched during ICC Champions Trophy 2025, showcases our Brand Lift measurement tool Ormax Mpact
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major March 2025 releases vis-à-vis their actual box-office openings
The India Box Office Report: February 2025
February 2025 emerged as a strong month at the Indian box office, grossing ₹1,245 Cr, with Chhaava alone contributing more than 50% of the amount
Now streaming, at an app near you
An analysis of the streaming rights for India’s top theatrical films released between 2022 and 2024 reveals a duopolistic landscape with significant implications for the Indian theatrical industry
Streaming originals in India: The 2024 story
Which web-series & OTT films were the most-watched in India in 2024? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers
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