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Ormax Media Pvt. Ltd.

Social Media

Social Media Contact Ormax Media Pvt. Ltd.

Social Media

Social media platforms are at the centre of the media industry in India, being used widely by all other sectors (films, TV, streaming, etc.) as a key marketing platform for their brand and product campaigns. We have pioneered in developing tools to measure effectiveness of social media platforms towards driving conversions to box office footfalls, and viewership of TV & streaming content. These tools allow social media platforms to build data to market their solutions to their business partners more persuasively.

We also research content creators and influencers to understand their needs better, which in turn helps social media platforms engage with this important group of stakeholders more meaningfully.

Business Partners

Meta
Facebook
Instagram
Josh
TikTok

Solutions

The Ormax OTT Audience Report

The Ormax OTT Audience Report, based on large-sample primary research, plugs in major data gaps in a category that lacks central audience measurement. The 2025 sizing and profiling is now available for subscription.

Ormax Mpact

A Brand Lift Measurement tool designed to assess the impact of media campaigns, innovations, and collaborations on key brand metrics, empowering brands to make ROI-driven decisions for more effective media investments on social media.

Creators/ Influencers Research

Content creators and influencers are a pivotal component in the social media ecosystem. B2B researches with these stakeholders help platforms understand their needs and engage with them more meaningfully, to build enduring long-term relationships.

ROI Measurement

Does a social media campaign by a film or a TV show boost its box office or ratings? Our customised ROI studies help answer such questions decisively, helping social media platforms build persuasive sales pitches for their entertainment partners.

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Social Media Insights

Micro Dramas: The India Story

Micro Dramas: The India Story

The new research report by Meta and Ormax Media highlights how audiences are discovering and engaging with the emerging mobile-first storytelling format Micro Dramas

Introducing Ormax Media Affluence (OMA)

Introducing Ormax Media Affluence (OMA)

OMA is a new audience classification system designed specifically to measure affluence level of audiences in context of the media & entertainment sector in India

Brand Lift measurement tool: Ormax Mpact

Brand Lift measurement tool: Ormax Mpact

An overview of Ormax Mpact, a state-of-the-art Brand Lift Measurement tool designed to help marketers and advertisers evaluate the impact of their media campaigns, collaborations, and innovations

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