Our latest research report, titled The Ormax Bollywood Audience Report (TOBAR) 2026, has been released, and is accessible by subscription. The report is based on primary research among 2,000 regular Hindi theatregoers in India, representing the 28.5 million market of regular Hindi cinema audiences (15+ urban). TOBAR 2026 offers a comprehensive mapping of audience insights, spanning needs, triggers and barriers, content preferences, and key marketing touchpoints in the Hindi theatrical market.

The post-pandemic phase has been one of uncertainty for the Hindi film industry, alongside visible shifts in audience profiles, content choices and viewing behaviour. TOBAR 2026 offers rich, layered data on how Hindi film audiences have evolved over the last five years, shaped not just by the theatrical experience, but also by the growing influence of digital media consumption. For studios and content creators planning and marketing Hindi theatrical content in a 2026-28 context, the report serves as an audience guide, with sharp insights into audience preferences and expectations.

The report is divided into eight sections listed below:

Some highlights from the report are:

1. 57% Hindi box office comes from audiences below the age of 30. This proportion increases to a high 70% for first-day box office, making 15-30 years a critical audience segment from a marketing perspective.

2. Film marketing sources are dominated by digital, with YouTube, Instagram and online ticketing apps being the top 3 sources, followed by in-theatre advertising. Among ticketing apps, BookMyShow has the highest recall, followed by District.

3. Social media is impacting film viewing experiences more than ever before, with 40% audiences sharing film-related memes on social media after watching a film in theatre.

4. Overpriced F&B at movie theatres is the biggest barrier that prevents higher incidence of movie-going, even more than high ticket prices.

You can read the coverage of the report in ET Brand Equity, afaqs!, indiantelevision.com, and medianews4u.

For more details related to TOBAR 2026 and its subscription, email us at reports@ormaxworld.com, and we will get back to you soon.