Ormax Media

Now streaming, at an app near you

An analysis of streaming rights for India’s top theatrical films released in 2025 reveals a competitive landscape, but with Netflix as the dominant player

READ INSIGHT ›

The India Box Office Report: March 2026

Powered by Dhurandhar: The Revenge’s all-time record, March 2026 recorded ₹1,690 Cr in collections at the India box office

READ INSIGHT ›

Content over familiarity: The franchise reality-check

Content over familiarity: The franchise reality-check

After peaking in 2024, the box office share of Hindi franchise films declined significantly in 2025, underlining that IP-led films do not guarantee success at the box office

READ INSIGHT ›

From Our Insights Desk

ICC T20 World Cup case studies: Thums Up, Hyundai & ChatGPT

Three Ormax Mpact case studies, for brands that advertised during the ICC T20 World Cup, highlight how effectiveness of cricket ad spends can be measured through third-party brand lift measurement

READ ›

Micro Dramas: The India Story

The new research report by Meta and Ormax Media highlights how audiences are discovering and engaging with the emerging mobile-first storytelling format Micro Dramas

READ ›

Product launch: Ormax StreamView

Our new weekly tracker is designed to answer a simple, high-stakes question for the Indian media and advertising ecosystem: “What is India watching on OTT?”

READ ›