After peaking in 2024, the box office share of Hindi franchise films declines significantly in 2025, underlining that IP-led films do not guarantee success at the box office
Three Ormax Mpact case studies, for brands that advertised during the ICC T20 World Cup, highlight how effectiveness of cricket ad spends can be measured through third-party brand lift measurement
By shifting focus from sustained drama to structured competition, The 50 delivers a fresher, more merit-driven format within the social reality genre, without feeling like a Bigg Boss clone
The new research report by Meta and Ormax Media highlights how audiences are discovering and engaging with the emerging mobile-first storytelling format Micro Dramas
Ormax Cinematix's FBO: Accuracy update (March 2026)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major March 2026 releases vis-à-vis their actual box-office openings
Product launch: Ormax StreamView
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