Decoding the success of Chiraiya, the most watched Indian web series of 2026 so far, and the learnings streaming platforms and producers can draw from it
The Ormax Bollywood Audience Report (TOBAR) 2026 classifies 28.5 Million regular Hindi theatregoers in India into five segments, based on their movie-going behaviour and content taste
Did brand Lahori Zeera benefit from its sponsorship of Shark Tank India S5 on Sony LIV? Read this Ormax Mpact case study to find out
The India Box Office Report: April 2026
April 2026 was a moderate month at the India Box Office, recording ₹787 Cr in gross collections, led by Bhooth Bangla & Vaazha 2
The Ormax Bollywood Audience Report (TOBAR) 2026
Our new research report provides in-depth profiling of Hindi theatrical audiences in India, based on a research conducted among 2,000 theatregoers
Bollywood’s ageing star problem
The average age of the most popular Hindi film has seen a rise since 2019, especially for male stars, pointing to a deeper succession challenge for the industry
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