Ormax Media

The Connected TV Era: India's New Prime Time

The Connected TV Era: India's New Prime Time

A new report by WPP Media and The Trade Desk, in partnership with Ormax Media, explores India’s rapidly-evolving CTV landscape, and what that means for marketers today

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The India Box Office Report: July 2026

Driven by International films Spider-Man: Brand New Day and The Odyssey, and Tamil film Jana Nayagan, July 2026 emerged as the second-best month of the year at the India Box Office, grossing ₹1,582 Cr

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Pritam, Pedro and the new mainstream

JioHotstar’s Pritam and Pedro is India’s most-watched web series of 2026 so far. An analysis of what is driving its success, and what it could mean for the future of streaming originals in India

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From Our Insights Desk

Maa Inti Bangaaram: Expanding the canvas for female-led cinema

With gross domestic collections of ₹72 Crore, Maa Inti Bangaaram has emerged as a significant theatrical success. A deep-dive into the factors contributing to the film's strong box office performance

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The India OTT Watchlist: Jan-Jun 2026

Our mid-year report uses Ormax StreamView data to list the 50 most-watched properties on streaming in India, in the first half of 2026

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Show me the trailer: Why web-series must be marketed differently

Ormax Stream Track reveals that Hindi web-series campaigns are not reaching enough viewers. The author argues that the answer may lie in lessons from Hindi film marketing

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