ICC T20 World Cup case studies: Thums Up, Hyundai & ChatGPT

Three Ormax Mpact case studies, for brands that advertised during the ICC T20 World Cup, highlight how effectiveness of cricket ad spends can be measured through third-party brand lift measurement

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Micro Dramas: The India Story

The new research report by Meta and Ormax Media highlights how audiences are discovering and engaging with the emerging mobile-first storytelling format Micro Dramas

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The India Box Office Report: February 2026

February 2026 marked the lowest-performing month at the India box office since February 2023, with total gross collections being limited to less than ₹500 Cr

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Venn It Happens: Dhurandhar's audience in theatres and on streaming

The latest edition of Venn It Happens illustrates the intersection between the audience of the 2025 Hindi film Dhurandhar in theatres and on Netflix, based on Ormax Media's industry data

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India box office: Resurgence of the long tail

The dependence of India box office on the top 10 films reduced from 41% in 2024 to 33% in 2025, indicating renewed strength in the long tail, and a broader theatrical recovery

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Ormax Trac20: Ad & sponsorship effectiveness research for IPL 2026

Our new tool Ormax Trac20 offers multi-stage brand lift diagnostics to help sponsors & advertisers measure the marketing ROI of their IPL 2026 campaigns

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OWomaniya! 2025: Quantifying gender diversity in Indian entertainment

The fifth edition of the OWomaniya! report by Ormax Media & Film Companion Studios, presented by Prime Video, reveals glaring statistics on gender disparity in the Indian entertainment industry

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The Right Draft 2026

The second edition of the Tulsea-Ormax report reveals the state of the screenwriting profession in India, based on findings of a survey conducted among 254 writers in the country

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The India Box Office Report: January 2026

Powered by Border 2 and the Telugu Sankranthi release Mana Shankara Vara Prasad Garu, 2026 opened strongly at the India box office, with January grossing ₹1,327 Cr

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Supply trends: Indian streaming originals in 2025

Following an 18% drop in 2024, the number of originals across major OTT platforms in India decreased by another 13% in 2025, going below the 300-mark for the first time since 2020

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The Ormax Box Office Report: 2025

Powered by Hindi cinema’s strong comeback, 2025 became the biggest year ever at the Indian box office, with gross collections of ₹13,395 Cr, even as footfalls stayed flat

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The India Box Office Report: November 2025

November 2025 was an underwhelming month at the India Box Office, recording only ₹587 Cr in gross collections. However, the year stays on course to become the highest-grossing year of all time

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From CTV to Micro Dramas: India's fascinating OTT spectrum

The simultaneous rise of Connected TV and Micro Drama audiences in India over the last year highlights how the Indian OTT market is expanding at both the premium and the mass ends simultaneously

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The India Box Office Report: October 2025

Driven by Kantara - A Legend: Chapter-1, October 2025 has emerged as the highest-grossing box office month of the year at the India box office, with gross collections of ₹1,669 Cr

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Venn It Happens: SVOD & Theatrical audience intersection

The second edition of our new feature Venn It Happens illustrates the intersection between SVOD and Theatrical audiences in India, using data from Ormax Media's industry reports

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India's CTV growth story in numbers

10 key data points from The Ormax OTT Audience Report: 2025, that showcase India's staggering Connected TV (CTV) growth story in numbers

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The India Box Office Report: September 2025

Led by They Call Him OG and Jolly LLB 3, September 2025 emerges as another good month at the India Box Office, with gross collections of ₹1,035 Cr

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Venn It Happens: OTT & Linear TV audience intersection

The first edition of our new feature Venn It Happens illustrates the intersection between OTT and Linear TV audiences in India, using data from The Ormax OTT Audience Report: 2025

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The Ormax OTT Audience Report: 2025

The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 601.2 million users. The CTV universe has grown by a staggering 85% in a single year, to 129.2 million

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The India Box Office Report: August 2025

Led by Coolie, War 2 and Lokah Chapter 1: Chandra, August 2025 emerged as another good month at the India Box Office, with gross collections of ₹1,136 Cr

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