Hollywood in India: The decline in numbers

An analysis of Hollywood's fluctuating fortunes at the Indian box office, before and after the pandemic

READ ›

Box office trend: The rise of regional pride

The success of Chhaava reaffirms the growing trend of films rooted in regional pride performing well at the box office. But is this potential limited to stories from the state of Maharashtra alone?

READ ›

Ormax Cinematix's FBO: Accuracy update (March 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major March 2025 releases vis-à-vis their actual box-office openings

READ ›

The India Box Office Report: February 2025

February 2025 emerged as a strong month at the Indian box office, grossing ₹1,245 Cr, with Chhaava alone contributing more than 50% of the amount

READ ›

Ormax Cinematix's FBO: Accuracy update (February 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major February 2025 releases vis-à-vis their actual box-office openings

READ ›

The India Box Office Report: January 2025

Driven by festival releases in Telugu language, 2025 started on a strong note, with gross box office of more than ₹1,000 Cr

READ ›

Ormax Cinematix's FBO: Accuracy update (January 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major January 2025 releases vis-à-vis their actual box-office openings

READ ›

Sankranthiki Vasthunam: A genre-defying blockbuster

In the era of action blockbusters, family comedy Sankranthiki Vasthunam has emerged as the biggest Sankranthi grosser at the Telugu box office post the pandemic. A deep-dive into the film's success

READ ›

The great Indian box office divide

The growing chasm between big-ticket, event films driven by scale, franchise or spectacle, and smaller, story-led films, is the new normal at the Indian box office

READ ›

Godzilla x Kong: Monsterverse's growing impact in India

The Monsterverse franchise, headlined by the creatures Godzilla & King Kong, has seen significant growth in India in recent years. This analysis decodes the escalating appeal of the franchise in India

READ ›

The Ormax Box Office 2024 Report

Despite 13% decline in Hindi box office, the total annual gross box office in the India market stood at ₹11,833 Cr, making 2024 the second-best year of all time, 3% behind 2023

READ ›

Ormax Cinematix's FBO: Accuracy update (December 2024)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major December 2024 releases vis-à-vis their actual box-office openings

READ ›

The India Box Office Report: November 2024

November 2024 was a steady month at the India Box Office with ₹914 Cr in gross collections, driven largely by the Hindi Diwali releases, Bhool Bhulaiyaa 3 & Singham Again

READ ›

Ormax Cinematix's FBO: Accuracy update (November 2024)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major November 2024 releases vis-à-vis their actual box-office openings

READ ›

The India Box Office Report: October 2024

Led by Tamil films Amaran and Vettaiyan, October 2024 marked another good month at the India Box Office, with gross collections of ₹994 Cr

READ ›

Case Study: Effective introduction of a new genre

An analysis, using data from Ormax Cinematix (OCX), on how Tamil film Amaran's marketing campaign helped the film open very well, by effectively introducing a new genre to audiences

READ ›

Ormax Cinematix's FBO: Accuracy update (October 2024)

Our new monthly blog will summarise Ormax Cinematix's box office forecasts (FBO) for all major releases of the month and their actual box-office openings

READ ›

Breaking the blockbuster mould

The success of Stree 2 challenges the assumption that post-pandemic Bollywood blockbusters must be high on action, scale, and machismo

READ ›

Diwali franchise face-off: The audience split

Audience data suggests there's little to choose between the two big releases this Diwali, Bhool Bhulaiyaa 3 & Singham Again. Distribution will play a key role in determining how big they open

READ ›

The India Box Office Report: September 2024

September 2024 marked a good month at the India Box Office with ₹1,066 Cr in gross collections, driven largely by Devara Part - 1 and The Greatest Of All Time

READ ›